When aesthetics meets art: ADDA x Evdokeya collaboration

The Israeli lifestyle jewelry brand made of textured silver with natural minerals launched a collaboration with illustrator Evdokia Kharitonovich / Evdokeya on the occasion of its rebranding.

As part of the collaboration, Evdokia created a limited-edition packaging design for the brand.

On October 28, a presentation of new packaging was organized at the ADDA store in Moscow at Prospekt Mira 7, building 1, where guests could chat with the illustrator, drink champagne, try on beautiful jewelry and pick it up in boxes and bags designed by Evdokia.

The event brought together many jewelry lovers, students and fans of the artist. There were quite a lot of people willing to receive a stylish sketch portrait by Evdokeya and chat with the artist, so that even a queue was formed.

The new packaging design became also the basis for an art installation for the window of the brand’s store in Moscow, and created a tremulous feeling of spring in the cold autumn metropolis.

Only one thousand bags and boxes with the new design have been produced, available when purchasing in stores in Moscow and Tel Aviv and by ordering jewelry online.

ADDA brand website: http://addagems.ru

Account of illustrator Evdokia Kharitonovich @evdokeya